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Our work · Activations

Brands, on the ground.
Every activation we’ve run.

Resort stations, mall takeovers, sampling drives, campus and consumer activations — planned, fabricated and executed by Brandfuel, nationwide.

Projects
21
Brands
13
Photos
80
Activations · Sampling

Sampling: five ways we’ve put product in people’s hands.

Every sampling format below comes straight from our portfolio. Pick one to see those campaigns above.

In-store sampling — Malka — Sampling
01

In-store sampling

Branded sampling counter in the aisle — brand ambassadors hand out product next to the shelf it sells from.

e.g. Malka — Sampling

2 campaignsSee them
Taste trials — Malka — Taste Trial
02

Taste trials

Cook-and-serve trials in store — shoppers taste the product prepared on the spot before they buy.

e.g. Malka — Taste Trial

2 campaignsSee them
Mobile sampling carts — Olper's — Sampling Activation
03

Mobile sampling carts

Branded tricycle carts and uniformed teams that take the product to where the crowd is.

e.g. Olper's — Sampling Activation

2 campaignsSee them
Outdoor sampling set-ups — Continental Biscuits — Zeera Plus Sampling Activation
04

Outdoor sampling set-ups

Backdrop, arch and hostess set-ups at entrances and lawns for high-footfall sampling days.

e.g. Continental Biscuits — Zeera Plus Sampling Activation

2 campaignsSee them
Salon sampling — Mothercare — Salon Activation
05

Salon sampling

Free-sample handouts through salons — the product reaches women where they already are, with a brand ambassador to explain it.

e.g. Mothercare — Salon Activation

1 campaignSee them

Let’s put your brand
in front of real people.

Tell us the objective. We’ll bring the plan, the people and the on-ground execution to make it happen.

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